Here are examples of civic identity and civic pride campaigns – what works to get your people behind your city or your campaign.
Newcastle, with Gateshead, bid to become European Capital of Culture for 2008. The bid embraced a huge media campaign, involved schools and local community groups, enlisted business partners and more. In the event they were pipped by Liverpool – but went on to develop and implement the “Culture 10” programme anyway, with festivals and other events over several years. http://www.lgcplus.com/newcastle-gateshead-unveils-ambitious-strategy/1303356.article
This article reviews bid programmes such as this:
“Pharrell Williams – Happy – We Are from ….. ” The people of more than 1500 towns and cities have created cover versions of the Pharrell Williams’ hit “Happy”. Here is the version from NEUCHÂTEL – a great advertisement for the city and its people! What about other Newcastles doing one for their home?
Newcastle, Australia – http://lovenewcastle.com.au/
The Pride of Place Taskforce was created to address issues that impact on the overall amenity of the city of Newcastle, New South Wales, including graffiti, vandalism, community safety, cleanliness and appearance.
Representatives from business, government agencies, young people and the community are present on the taskforce. – See more at: http://www.newcastle.nsw.gov.au/services/pride_of_place#sthash.Bzgf2KZl.dpuf
“Our Newcastle” is Newcastle upon Tyne’s campaign to get more people taking care of their environment – https://www.newcastle.gov.uk/environment-and-waste/street-care-and-cleaning/our-newcastle
NewcastleGateshead Initiative – Ambassadors Website